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驱蚊板块超预期增长,多板块稳健发展
投资要点
公司公告:2024H1公司实现营收7.44亿元,同比+28.47%;归母净利润1.80亿元,同比+50.69%;扣非归母净利润1.75亿元,同比+48.05%;毛利率58.64%,同比+3.09pct;归母净利率24.20%,同比+3.57pct。其中2024Q2公司实现营收5.77亿元,同比+35.00%;归母净利润1.45亿元,同比+46.99%;毛利率59.49%,同比+2.98pct;归母净利率25.04%,同比+2.04pct。
公司坚持全渠道布局,线上直营与非平台经销推助公司营收高速增长,驱蚊板块增长超预期主要系抖音渠道的亮眼表现,当前线上营收占比达72.09%。按渠道划分:线上营收5.36亿元,占比达72.09%;线下营收2.08亿元,占比27.91%。按板块划分:1)驱蚊产品实现营收3.31亿元/同比+44.49%,毛利率为54.77%。2024年润本不断推陈出新,夯实儿童驱蚊和家庭驱蚊产品基础,定时电热蚊香液等产品成功卖爆;此外,成人户外驱蚊板块推出了“驱蚊香氛”新品,取得了快速突破。2)婴童护理系列产品实现营收2.92亿元/同比+28.13%,毛利率为54.77%。
产品性价比优势突出,同时,公司积极响应消费者需求,针对婴童防晒、晒后修复和夏季游泳后除氯进行了产品矩阵的完善。3)精油产品实现营收1.08亿元/同比+6.94%。
销售费率显著提升,夯实销售布局,盈利水平稳步提升。24H1毛利率同增3.09pct,主要系抖音、天猫、拼多多、京东等平台店铺的自主运营取得成效。24H1销售费用率为28.73%,同比+2.03pct,主要系多平台线上业务布局以及线下经销平台增加导致销售费用率增加,管理费用率/研发费用率/财务费用率分别为+1.89%/+1.98%/-2.87%,分别同比-0.51pct/-0.09pct/-2.21pct。其中Q2销售费用率/管理费用率/研发费用率/财务费用率分别为+28.33%/+1.19%/+1.36%/-1.89%,分别同比+2.41pct/-0.42pct/-0.13pct/-1.08pct。
投资建议:润本渠道优势+品牌打造能力兼备,线上抖音渠道展现新增长潜力,同时非平台经销表现亮眼,线下渠道有望贡献新增量。同时性价比消费趋势下,润本不断推陈出新,有望进一步打开市场,提高品牌知名度。我们预计公司2024-2026年归母净利润分别为3.11/3.98/5.03亿元,同比增长37.4%/28.2%/26.4%,对应EPS预测分别为0.77/0.98/1.24元,对应8月16日收盘价PE分别为22.4/17.5/13.8x,维持“增持”评级。
风险提示:渠道建设效果不达预期,品牌推广不达预期,国内可选消费增速回落等。